Hotel Hive Branding, Hotel Collateral + Wayfinding
Catering to millennials, the Hotel Hive brand and logo showcase elements of crisp, clean, refined minimalism. The double "H" icon within the logo illustrates the crux of a deconstructed honeycomb and exemplifies the interconnectivity of hotel guests — always primed for social interaction and rich, lively city experiences.
Mixing smart technology with the unexpected, Hotel Hive unites modern innovation with historic character. Its distinctive 125-250 square foot rooms are perfectly unique hives for on-the-go guests looking to truly connect with the city. Hotel Hive's prime location means easy access to buzz about the city, and a return to a restful and thoughtful hotel experience. Guests can design their own rustic pizza in the hotel's restaurant, &Pizza, enjoy craft cocktails at the bar, or mingle on the outdoor patios and scenic roof deck.