Los Angeles-based singer/songwriter and entrepreneur, Kelly Chapman runs a macaroni and cheese food truck like no other. For a small fee, Kelly will sing to her patrons on-the-spot so they can enjoy their soul food with one-of-a-kind sound. Kelly came to me looking for a brand identity that was playful, classy, and memorable. The following includes both presented options as well as Kelly's final selection for the mark that was perfect for her.
Logo & Brand Identity
Frequent Eater Cards
Food Truck Design
Selected macOlicious identity and collateral