White Horse Coffee Roasters
Branding Refresh & Package Design
White Horse Coffee Roasters has been a staple in Jenkintown, PA since 2017. While we were not involved with their initial branding and packaging, we were tasked with revolutionizing White Horse in 2025—complete with a fresh new set of logos, iconography, and packaging.
We paid homage to the original White Horse logo in retaining a horse illustration (updated stylistically and more active in pose), while modernizing and refining typography across the board. Our sophisticated WH horseshoe monogram nestles just under an arched gabled frame at the top of the coffee bag’s front panel, a nod to a horse’s stable.
DELIVERABLES
Logo Design Refresh
Coffee Package Design
