Penny & Rose
HOME FRAGRANCE • DECOR • BATH & BODY • CLEANER SPRAYS
Penny & Rose™ awakens the carefree and simple days of youth with sentimental scents for every precious memory. Using natural, safe ingredients, their products fill the room with warm nostalgia and excite the home with dreams of whimsical days gone by. Whether you’re working, relaxing, or reminiscing with loved ones, embrace the day with Penny & Rose™, and discover a scent for your thoughts.
We worked from the ground up with Penny & Rose to brand this timeless line of products, whose roots honor the lives of two extraordinary grandparents — Penny & Rose. From fragrance diffusers to surface sprays, the line offers a selection of premium scented products intended to entice universal nostalgia from its user. The creator of Penny & Rose envisioned a line of home products which connected core childhood memories of her time on her grandparents’ farm with specific scents. Each scent carries with it a beautiful, creative non-fiction story, written by Caitlin Riley, of what growing up on the farm felt, looked, and smelled like. The makings of true nostalgia at its best.
Logo & Brand Identity
Copywriting + Tagline
Stand-up Banner Design
Label Printing: Labelworx
- Wausau® #70 Bright White Felt
- FSC® + Green Seal certified
- HP Indigo Digital Printing
SCENT STORIES —COPYWRITING EXCERPTS:
GRAM’S CRAN COBBLER:
When summer was drawing to a close and the cranberries were ripe on the vines, we knew my gram, Rose, was about to make her famous cran cobbler. She’d toss out an order to fetch some pans from the hidden pantry in her bedroom, and like Pavlov’s dogs, our mouths would water as we foraged through the pantry for the largest cranberry-picking pans we could find. During the fall and winter months, when the farm sat vacant and alone, this hidden pantry served as a safe for valuables. “Valuables” to Penny and Rose were nothing but a few lamps, some handmade quilts, and the “good” pots and pans, which were always mismatched and dented. But these were their treasured heirlooms…
The springhouse was heaven, a cool respite from my woes, and full of thirst-quenching watermelons, soda pop, and lemonade squeezed fresh that very morning. I grabbed the five cans of beer and cradled them in my arms. “Room for one more,” I thought, and grabbed a soda pop for my troubles. This day was about to turn around, I was sure of it. We’d rebuild that diamond and dugout and be playing ball by sundown. Off I went whistling and skipping out the springhouse, off to humbly accept my “Atta boy”s and high-fives. But in my gaiety, I missed the second step and tumbled to the ground. Beer cans shot up like rockets and exploded all over me…
Read More at PennyAndRoseShop.com