ReTreat Gelato, Sorbet & Confections
ReTreat specializes in artisanal gelato, sorbet, and confections crafted from all-natural, gluten-free ingredients. The company is located on the British Virgin Island of Tortola and is essentially a paradise all on its own, so we proposed both the brand name (ReTreat) and logo reflective of "paradise." The typography is relaxed and loose, as one ideally feels on vacation. The crossbars of the two letter "t"s connect, suggestive of a hammock hanging between two ever-so-subtle palm trees.
A key value of the ReTreat brand is the company’s use of high-quality, seasonal ingredients local to the island of Tortola and the Caribbean at large. Thus, the use of a paper stock with a natural texture was essential to the character of the brand.
While the textured matte of the paper stock allows us to communicate ReTreat's all-natural and authentic brand attributes, we didn’t want the logo to take second stage; therefore, the glossy, black raised ink helps the logo pop on the card in contrast to the paper stock. The ReTreat® brand is located on the British Virgin Island of Tortola and is essentially a paradise all on its own, surrounded by water, so the glossy raised ink subtly evokes the reflective and glistening nature of the sea.
Shop Design Consultation
Naming, Tagline + Copywriting by
- Clear BOPP Film
- Digital Printing
ReTreat Gelato & Sorbet received a 2017 GD USA Package Design Award