State Street Honey
Never treated with chemical medications and drawing 100% from their own honeycomb, State Street Honey bees create the purest honey possible. State Street Honey is only minimally filtered, but never heated, and is packed with all the beneficial enzymes and pollen that the majority of store-bought honey lacks. Simply put, it's honest, locally sourced honey.
To capture the divine essence of State Street Honey's brand, a winged beehive was crafted, featuring an illuminant, gold halo. The tagline and back label copy, written by Caitlin Riley, is not only informative, but quirky and fun as to align with the brand and its owner’s nature.
Like the honey it represents, the logo, package design, and messaging are approachable and sincere—compelling, but never ostentatious.
FINAL BACK LABEL COPY:
"State Street Honey is a non-migratory, sustainable apiary with the best bees in the biz. Never treated with chemical medications and allowed to draw 100% of their own honeycomb, our bees create the purest honey possible. Our honey is never heated and only minimally filtered, so it’s packed with all the beneficial enzymes and pollen that the majority of store-bought honey lacks. Best of all, you’ll experience a range of subtle, layered flavors your tastebuds will go buzzerk over. Honest honey. Locally sourced. It simply tastes better."
"Sustainable Apiaries. Honest Honey."
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