Raw Replenish

Raw Replenish is a raw juice and smoothie bar located in Pennsburg, PA. Having been referred to us in 2018, the client was ready to kick off her 2019 with a logo and label redesign. We promptly tackled this with joy, developing an identity that gave Raw Replenish the visual boost it needed. Our new identity, featuring an abstract fruit/veggie symbol for the "A" in RAW", is playful, bright, clean, and versatile — all of which perfectly describe the client and her product line!

From there, we redesigned the Raw Replenish 6-juice-cleanse line, prominently featuring the new logo in white. The “A” symbol changes color with each SKU for additional flavor differentiation on shelf. This detail creates a fun branding system on the front labels as well as the lid caps, highlighting each symbol and juice number with bold distinction. By labeling the caps numerically by hand, this allows Raw Replenish the flexibility of selling the cleanse as a set of six, while also being able to sell each bottle as a stand-alone item — thus electing to leave off the numbered label.

Raw Replenish Logo
Raw Replenish
Raw Replenish Juices
Raw Replenish Reboot Juice
Raw Replenish Back Label
Raw Replenish, Repair Juice
Raw Replenish, Energize Juice
Raw Replenish, Burn and Boost
Raw Replenish

DELIVERABLES
Logo Design
Package Design
Photography

Printing: Labelworx
- Clear BOPP Film
- HP Indigo Digital Printing


She guided me through the logo redesign and label creation process while respectfully cueing me into design trends and sharing her experiences with me. Her energetic, kind and compassionate personality was very helpful as well, because that is important to me as I entered a foreign territory of creativity.
— Kate Coleman, Raw Replenish